Guidelines for using the IC3 Advocates branding resources

The IC3 Advocates branding resources are part of an impact toolkit shared with individuals who sign up to support the mission of counseling in every school in an individual capacity, as an IC3 Advocate, through defined “acts of change”- one every two weeks and 25 in a year.

The resources include, but are not limited to:

  • Shareable social media images and captions
  • Official hashtags (#IC3Advocates)
  • A video of the IC3 Advocates pledge
  • Email signature
  • Social media cover images for LinkedIn, Facebook, and Twitter

All visual branding resources carry the official IC3 Advocates logo and hence must only be used in accordance with the requirements set out below. These resources may be updated periodically, though the requirements will remain the same.

Permitted Uses

Informational Purpose:

The use of IC3 Advocates branding resources are intended for informational purposes in support of the mission of counseling in every school and are to be used only by individuals signed up to become IC3 Advocates and with whom these resources (or a link thereof) have been expressly shared. It does not equate to the IC3 Movement's endorsement of any institution, organization, company, or entity.

Prohibited Uses

  • The IC3 Advocates branding resources are for use by individuals only and cannot be used by institutions, organizations, companies, or entities
  • The branding resources cannot be used to sell or market a product or service
  • The IC3 Advocates logo cannot be used by itself, without the approved and shared branding resources
  • Connect on Social Media

    This social media toolkit is designed to help you with your online communication and promotion of the IC3 Advocates project. IC3 is on the following social media platforms:

    These platforms aim to build awareness of IC3, our mission and events as well as connect the career and college counseling community to discuss IC3’s events and key topics of focus.

    Official Hashtags

    Below are the official hashtags to be used for posting on all social media outlets to allow attendees and fans to follow, join and stay engaged in the conversation:

    • #IC3Advocates
    • #AdvocateForChange

    Shareable Social Media Graphic and Caption for IC3 Advocates

    If you are an Advocate, please share the below graphic to share it with the world on social media. Click on the image to download the file.

    Facebook/Linkedin/Instagram Caption:

    The time is right to take small steps to make a big impact. I am thrilled to become an IC3 Advocate and join changemakers from around the world who stand for career and college counseling in every school! Become an IC3 Advocate or recommend someone today, visit: https://www.ic3movement.com/advocates/

    #IC3Advocates #AdvocateForChange

    Twitter Caption:

    Time to make an impact! I am thrilled to become an IC3 Advocate and join changemakers from around the world who stand for career and college counseling in every school! Become an IC3 Advocate or recommend to someone, visit: https://www.ic3movement.com/advocates/

    #IC3Advocates #AdvocateForChange

    Email Template to invite Family & Friends

    You can simply copy paste the text below to invite family and friends
    Dear ________,

    I want to introduce you to the IC3 Advocates program, through which anyone can now come forward and support the IC3 mission of bringing career and college counseling to every school.

    If you're wondering whether this program is for you- ask yourself: "Do I believe that each young person should have direction and purpose in life?". If you do, then you should be an IC3 Advocate.

    IC3 Advocates make a difference in their immediate surroundings with a commitment to perform one small act of change every two weeks and 25 total acts of change in one year. They also share their stories of change to inspire others and multiply the impact of individual action.

    I invite you to become an IC3 Advocate- take the pledge to support the mission of counseling in every school and make a difference in an individual capacity.

    Warmly,

    Sample Social Media Image and Caption for the Larger IC3 Family

    If you are a part of the IC3 Family and wish to support the Advocates project, please share the image below. Click on the image to download the file.

    Facebook/Linkedin/Instagram/Twitter Caption:

    If you think this is the right time to take small steps to make a big impact, join changemakers from around the world who stand for career and college counseling in every school! Become an IC3 Advocate or recommend someone today, visit: https://www.ic3movement.com/advocates/

    #IC3Advocates #AdvocateForChange

    Share the Pledge with Caption

    Every individual who is willing to become an IC3 Advocate, has to take a pledge. Below is a video of the pledge that can be shared on social media. You can also find the video here.

    Facebook/Linkedin/Instagram/Twitter Caption:

    This inspiring pledge is the first step to become an IC3 Advocate. If you believe in the mission of career and college counseling in every school, and wish to be a changemaker, explore the IC3 Advocates project! https://www.ic3movement.com/advocates/